Forms & Quizzes
Testing Forms and Quizzes
Convert quizzes to forms, embed them in pages, and run A/B tests.
Overview
Once you've built a quiz, you can convert it to an embedded form, place it on pages, and run A/B tests to see which version performs best. This guide covers the conversion-embedding-testing process.
Convert Quiz to Form
To embed a quiz inside a page, you must first convert it to a form. This changes how it behaves: instead of a standalone URL, the quiz becomes an embedded component that lives within a page.
Why convert?
- Quizzes as standalone URLs give visitors a direct link to the quiz
- Forms embedded in pages keep visitors on your page while they interact with the multi-step flow
- Embedded forms preserve all quiz fields and logic
How to Convert
- Go to Quiz Funnels in the left sidebar
- Find the quiz you want to embed
- Click the vertical ellipsis (⋮) next to the quiz name
- Select Convert to Form
The quiz is now converted and appears in Settings > Embedded Forms.
Embed a Form in a Page
Once your quiz is converted to a form, you can embed it in any page.
Note the form name
Go to Settings > Embedded Forms and copy the exact name of the form you want to embed.
Open your page
Go to Pages from the left sidebar and open the page where you want the form to appear.
Add the form via the SuperAgent
In the page editor, open the SuperAgent chat and type:
Add the embedded form [Form Name] to the page
The SuperAgent will insert the form into the page automatically — no manual embedding or code required.
Review and publish
Review the page layout, then click Publish in the top-right corner to make the page live.
A/B Testing Forms and Quizzes
If you want to test different versions of your quiz or form, you cannot use variants or variations on the quiz/form itself. Instead:
- Duplicate the quiz or form — create a copy with your changes
- Embed both versions on different page variants
- Route visitors to different page variants based on your experiment setup (Smart Traffic, direct URL variants, audience segmentation, etc.)
This lets you test different quiz flows while using the page's built-in experimentation features.
Example: To test "Variant A: 3 qualifying questions" vs "Variant B: 5 qualifying questions":
- Convert both quizzes to forms (or create a copy of one)
- Create two page variants with different embedded forms
- Use Smart Traffic or URL routing to show each visitor one variant
- Track which variant converts better in your page analytics