Concepts
Optimization Prompts
Copy-paste prompts to use with your agents when optimizing pages, quizzes, and campaigns.
Overview
These prompts are designed to optimize your funnels. Each prompt is ready to copy and paste into the chat. Modify them to match your needs, and iterate based on what works best.
If you find yourself using the exact same prompt repeatedly, save them to your Brain Memory.
Messaging & Copy
Optimize Call-To-Action (CTA) Text
Find the CTA buttons on all active pages, then rewrite them to lead with the benefit and use first-person phrasing. Show me the text before and after, then apply the changes to the pages.Why this works: CTAs that lead with benefit ("Get My Free Audit") and use first-person ("Start My Free Trial") convert better than action-focused alternatives ("Submit," "Sign Up").
Test Copy Variations
On the [page name], test three different headlines. The control should be the current one. Variant 1 should lead with the main benefit, and Variant 2 should lead with urgency or scarcity. Create the variants and route traffic evenly.Why this works: Different audiences respond to different angles. Benefit-focused, urgency-focused, and fear-of-missing-out angles each win in different contexts.
Align Ad Copy to Landing Page
I ran an ad with the headline "[ad headline]" and the copy "[ad copy]". Update the landing page to match this message so visitors don't feel misled. Keep the existing page structure but update the hero section and primary call-to-action.Why this works: Message match between ad and landing page reduces bounce rates immediately. This is one of the highest-impact changes you can make.
Audience & Segmentation
Create Audience-Specific Variants
I have [audience 1] and [audience 2] landing on the same page. Create two variants — one tailored to each audience. Use different copy, imagery, and value props. Audience 1 cares about [value 1], and Audience 2 cares about [value 2].Why this works: Pages that speak to everyone resonate with no one. Splitting by audience lets you address specific pain points and convert more.
Segment Leads by Quiz Answers
Our quiz has the following branches: [branch 1], [branch 2], [branch 3]. Create a follow-up page or email template for each branch that addresses the specific needs of that segment.Why this works: Quiz responses reveal intent. Tailoring follow-up based on answers dramatically improves conversion.
Analytics & Data-Driven Optimization
Analyze Campaign Keywords
Analyze all the keywords under the [campaign name] campaign. Identify patterns in the high-performing keywords. Then suggest a new variant structure for this page that addresses these keywords more directly. Include specific copy recommendations.Why this works: Keywords reveal what prospects are actually searching for. Optimizing page copy to match search intent improves both conversions and Quality Scores.
Fix Underperforming Sections
Pull the analytics for [page name]. Identify the section with the lowest engagement or the highest exit rate. Suggest 3 rewrites for that section and explain why each might work better. Then create a variant with your top recommendation.Why this works: Data shows you where visitors are dropping off. Fixing those sections often yields the fastest wins.
Test Value Props
Analyze [competitor name]'s landing page and our [page name]. Compare their value proposition to ours. Identify where we're different or where we could stand out more. Suggest a variant with a stronger, differentiated value prop.Why this works: If your value prop is unclear or too similar to competitors, visitors won't see a reason to choose you.
Page Performance
Improve Page Speed
Run a PageSpeed audit on [page name]. Identify the biggest speed issues (images, scripts, fonts, etc.). Create a checklist of fixes and prioritize by impact. Then implement the top 3.Why this works: Every 1-second delay in page load time costs conversions and hurts ad Quality Scores. Speed matters.
Optimize for Mobile
Design a mobile-optimized variant of [page name]. Test on a small screen and fix readability, button sizes, and form fields. Stack content vertically and ensure all CTAs are thumb-reachable.Why this works: Most traffic is mobile. Pages that work great on desktop but terrible on mobile waste ad spend.
Testing & Experimentation
Design an A/B Test
Set up an A/B test on [page name]. The control is the current version. The test should swap [element A] for [new version of element A]. Run it for [time period] and pause at [conversion goal]. Alert me when we reach statistical significance.Why this works: Controlled tests let you validate changes before rolling them out. Small wins compound.
Run a Sequential Test
I want to improve [page name] through iterative testing. We'll run one test at a time: fix [element 1], measure, then move to [element 2]. Plan out 4-5 sequential tests and explain the rationale for each.Why this works: Testing one change at a time makes it clear what actually moved the needle. Changing everything at once creates noise.
Advanced
Rebuild Page From Analytics
Pull all the analytics for [page name] over the past [time period]. Identify which sections perform best and worst. Then rebuild the page, keeping the high-performers and replacing the low-performers with new variations. Show me the before and after.Why this works: Analytics-driven rebuilds often outperform fresh designs because they keep what's working and fix what isn't.
Audit Entire Funnel
Review all pages and quizzes in the [campaign name] funnel. For each one, pull the drop-off rate, top traffic source, and engagement by section. Identify the biggest bottleneck and recommend a fix for that page.Why this works: Funnels are only as strong as their weakest link. Finding and fixing the biggest bottleneck has the highest ROI.
Create a Variant Library
Pull [competitor 1], [competitor 2], and [competitor 3]'s pages. Identify the strongest elements across all three (headlines, CTAs, value props, layouts). Then create 3 new variants of our page, each combining the best practices from a different competitor.Why this works: Your competitors' pages are live experiments. Learning from their successes accelerates your optimization.