Documentation
Advertising
Connect ad platforms, install pixels and tags, and keep your pages matched to the ads that drive them.
Overview
Advertising covers everything that connects your ad spend to your pages: linking ad accounts, installing pixels and tags, matching page copy to ad copy, and feeding conversion data back to the platforms so they can optimize.
If you are new to this, start with the Advertising Overview for a plain-English primer on how ads, pixels, and conversions fit together.
Where to start
Connect the ad account first, then install the pixel or tag, then verify with Debugging Events before you scale spend.
Start Here
Advertising Overview
How ads, pixels, and tags work with SuperFunnel, and the strategy of optimizing on cheaper traffic before scaling up.
Message Match
Keep your landing page saying what your ad promised, by attaching a real ad, ad group, or campaign to any prompt.
Ad Platforms
Google Ads
Connect your Google Ads account to track conversions and feed data back to your campaigns.
Meta Ads
Connect your Meta ad account to track Facebook and Instagram campaign performance.
Pixels & Tags
Google Tag Manager
Install a GTM container and fire tags on SuperFunnel events, like mapping a form submission to a Meta Lead.
Meta Pixel
Install the Meta Pixel on your pages to track events and build audiences.
LinkedIn Insight Tag
Install the LinkedIn Insight Tag to track conversions and build audiences for LinkedIn ads.
Reddit Pixel
Install the Reddit Pixel to track conversions and build audiences for Reddit ads.
Troubleshooting
Summary
We are continuously working to add new ad platforms and tracking integrations. Check back often for updates.