Integrations

Overview

SuperFunnel integrates with a range of services to help you connect ads, automation, design tools, and backend workflows. It is best to set up your integrations early in the process to ensure a smooth workflow as you launch your campaigns.

Our current integrations may be broken up into the following categories:

1. Webhooks: Send SuperFunnel data to another platform.
2. HubSpot and Zapier: Send SuperFunnel data to HubSpot (CRM) or Zapier.
3. Figma and Slack: Miscellaneous integrations to help with design and team communication.

Field Mapping

When you set up webhooks, HubSpot, Zapier, or other integrations that send data downstream, you'll need to map SuperFunnel fields to the destination system's fields. Understanding the data structure is key to mapping correctly.

Data Structure

SuperFunnel payloads organize data into several categories. Use these paths when mapping fields:

Form fields and computed fields

Form fields (like Name, Email) and computed fields (like Health Score, Lead Stage) are accessed using:

data.form.{field_name}.value

Examples:

• Name field: data.form.name.value
• Email field: data.form.email.value
• Computed score field: data.form.health_score.value

Query parameters

URL query parameters (like utm_source, utm_campaign) are accessed using:

data.queryParams.{parameter_name}

Examples:

• data.queryParams.utm_campaign
• data.queryParams.utm_source
• data.queryParams.custom_param

Where to Use This

When you configure integrations like Webhooks, HubSpot, or Zapier, you'll map source fields to destination fields. Use the paths above to correctly reference SuperFunnel data. Each integration guide (Webhooks, HubSpot, Zapier) will show you where to apply these mappings in that platform's configuration.

Learn More

See Field Types to understand all the types of fields available in SuperFunnel, including computed fields, hidden fields, and more.

Summary

Check out individual integration guides to learn more or jump to our Agents doc to see how SuperFunnel works internally and with your connected platforms.

Next Steps