Documentation
Concepts
The foundational ideas behind performance marketing and how SuperFunnel models them.
Overview
Concepts covers the ideas behind performance marketing: how web pages work, what scientific experimentation means in a marketing context, and the key terms and mechanics of the platform. Read these for a solid foundation, and come back to them whenever a term in the docs is unfamiliar.
If you would rather set up your workspace first, start with Get Started.
Concepts
Glossary
Definitions for key terms used across the platform and these docs.
Assets & Hierarchy
Workspaces, pages, quizzes, forms, variants, variations, fields and how they fit together.
URL Params & Web Storage
How URL parameters work and how SuperFunnel uses them for tracking and personalization.
Field Types
Form fields, computed fields, hidden fields, and how to map them to integrations.
Prompt Best Practices
Get faster, more accurate results when working with the AI agents.
Page Best Practices
Design and workflow principles for building high-converting pages.
Optimization Strategy
The test, measure, and learn loop for steadily improving page performance.
Optimization Prompts
Copy-paste prompts to use with your agents when optimizing pages, quizzes, and campaigns.