Funnel Widget

Overview

The Funnel widget, one of the most powerful chart types, only counts data within the sequence of pages or variants that make up the funnel it's added to. By default it requires two steps, so it never shows an account-wide total for an event.

Optimizing your funnels is key to understanding user lifecycles and behavior.

Common Use Cases

Funnels shine when you care about behavior moving between specific assets, not just a single end total. A few real examples, each one its own widget:

• Page to PDP

  1. Visitors who landed on the page
  2. Visitors who clicked through to a product page (PDP)
  3. Visitors who clicked the purchase button
  4. Visitors who completed checkout

• Page to Quiz to Results

  1. Visitors who landed on the page
  2. Visitors who started the quiz
  3. Visitors who reached the quiz's results page
  4. Visitors who clicked the results page's call to action

• Page to Affiliate Clickout

  1. Visitors who landed on the page
  2. Visitors who clicked an outbound link
  3. Visitors who clicked a specific vendor or affiliate

Real funnels commonly run four or five steps deep once you're tracking all the way through to conversion. Add or remove steps to match your own use case.

One Funnel Rarely Tells the Whole Story

Because a Funnel widget only counts its own path, the same event can show very different numbers across funnels. If a clickout event fires 500 times account-wide, but it happens on a page reached through two variants, Variant A might account for 300 of those and Variant B the other 200. Build one Funnel widget per path you want to compare, per variant, per traffic source, or per affiliate.

What's Next