Documentation
Analytics & Leads
Track conversions, events, and leads across your SuperFunnel campaigns.
Overview
The Analytics & Leads section covers everything from tracking setup through to lead management and optimization. Use these guides to understand what's happening in your funnels, measure what's working, and act on the data.
- Reports — View, filter, and customize your at-a-glance analytics.
- Strategy & Optimization — Build a testing cadence and learn how to interpret results.
- Event Tracking — Set up online and offline conversion tracking so your data is accurate and complete.
- Page Analytics — Measure performance across page and quiz variants.
- Leads — View, filter, and export your lead data.
Reports
Reports
Customize the widgets, filters, and date range on your account's home analytics view.
Table Widget
Compare many metrics at once, broken down by page, variant, country, and more.
Strategy & Optimization
Event Tracking
Analytics Overview
Understand how SuperFunnel tracks events and what data is captured by default.
Online Event Tracking
Configure tracking for page views, form submissions, and other online conversion events.
Offline Conversion Tracking
Feed offline conversion data back into SuperFunnel to close the loop on lead quality.