Forms & Quizzes
Quiz & Form Testing
Duplicate a quiz or form to test different versions against each other using page variations or variants.
Overview
There is no single button to create a quiz or form copy for testing. Instead, duplicate an existing quiz, make one focused change, and embed each version in a different page variation or variant.
For most quiz and form testing, use variations. To learn more about the difference, see Experiments.
One change at a time
Change one thing per test. Testing a new wording, a shorter flow, or a different offer in the final step will give you a clear signal. Changing multiple things at once causes confounding variables.
Check your embed on mobile
After embedding a form into a page, always check how it looks within the page — especially on mobile. A form may look correct inside the form editor but render differently once embedded. Review the mobile view before publishing.
When to Test a Quiz or Form
Testing is worth doing when you suspect the quiz or form itself — not the page design — is affecting performance. Common scenarios:
- High drop-off mid-quiz — a step may be too long, too intrusive, or confusing
- Low lead quality — qualification questions may not be filtering effectively
- Low completion rate — reducing the number of steps may increase completions
- Offer mismatch — the final step message or redirect may not match visitor expectations
Creating a Quiz or Form Test
Duplicate the original quiz
Go to Quiz Funnels from the left sidebar. Find the quiz you want to test, open its options menu, and click Duplicate.
Give the duplicate a clear name that describes what you're testing — for example, "ROI Calculator – Short Version" or "Lead Quiz – Reworded Step 3".
Make one focused change
Open the duplicated quiz and make a single, specific change. Examples:
- Reword a question — test whether clearer or less committal phrasing increases completions
- Remove a step — test whether a shorter flow improves completion rate at the cost of less data
- Move the email field earlier — test whether asking for contact details sooner improves partial lead capture
- Change the final step — test a different redirect destination or a stronger offer on the completion screen
Convert each quiz to an embedded form
Find each quiz in the Quiz Funnels list. Click the vertical ellipsis (⋮) on the right of the quiz, then click Convert to Form.
Repeat this for both the original quiz and the duplicate.
Finding your embedded forms
Embedded forms can be found in Settings > Embedded Forms after conversion.
Alternative: link directly to the quiz
If you prefer not to embed, you can also test by linking directly to each quiz from different page variations or variants. This redirects visitors from the page to the quiz URL. Embedding is generally the better experience, but direct linking is a valid alternative if embedding isn't suitable.
Embed each version in a page variation
Open your page and go to the Variants table. You should have at least two variations — one for the original and one for the new version.
For each variation, open the page editor and use the AI chat to embed the corresponding form:
Add the embedded form [Form Name] to the page
Each variation now contains a different version of the quiz or form.
Run an experiment
With both variations live, start an experiment from the Variants table. Set your primary metric based on what the change was designed to affect:
- Use Form Submissions or Conversions if testing completion rate
- Use Conversion Rate if testing lead quality alongside volume
For full experiment setup instructions, see Experiments.