LinkedIn Insight Tag

Overview

The LinkedIn Insight Tag is a snippet of code you add to your pages so LinkedIn can measure conversions, build retargeting audiences, and report on the professional demographics of your visitors.

Unlike the Meta or Reddit pixels, LinkedIn does not use named standard events like Lead or Purchase. Instead, you create conversions in Campaign Manager, each with its own conversion ID, and fire them either by matching a page URL or by calling LinkedIn's JavaScript with that ID.

Step 1: Get your Insight Tag

<!-- LinkedIn Insight Tag -->
<script type="text/javascript">
  _linkedin_partner_id = "1234567";
  window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
  window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>
<script type="text/javascript">
  (function(l) {
  if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
  window.lintrk.q=[]}
  var s = document.getElementsByTagName("script")[0];
  var b = document.createElement("script");
  b.type = "text/javascript";b.async = true;
  b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
  s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
  <img height="1" width="1" style="display:none;" alt=""
    src="https://px.ads.linkedin.com/collect/?pid=1234567&fmt=gif" />
</noscript>
<!-- End LinkedIn Insight Tag -->

Step 2: Install the tag in SuperFunnel

Add the tag using Custom Code. Install it globally so it loads on every page and quiz.

Step 3: Verify the tag is firing

Tracking conversions

A LinkedIn conversion is created in Campaign Manager, where you choose how it fires:

• URL-based — LinkedIn counts the conversion when a visitor loads a page whose URL matches a rule you set, for example a thank-you page. No extra code is needed.
• Event-specific — you fire the conversion from JavaScript using its conversion ID. Use this when there is no dedicated URL to match, such as a single-page funnel or a quiz step.

Fire an event-specific conversion with a single call, using the conversion ID from Campaign Manager:

window.lintrk('track', { conversion_id: 12345 });

The important thing to understand: SuperFunnel fires its own events, superfunnel-form-submission when a visitor reaches the Final Step, and the broader superfunnel-conversion for any conversion. LinkedIn will not count a conversion until you fire lintrk with the matching conversion ID. For the difference between the two SuperFunnel events, see Default conversion events.

The cleanest way to fire a LinkedIn conversion on a SuperFunnel form submission is through Google Tag Manager: create a Custom Event trigger on superfunnel-form-submission, then fire a Custom HTML tag that calls window.lintrk('track', { conversion_id: 12345 }).

Firing your own on-page events

For interactions other than form submission, like a CTA click or a mid-quiz email capture, fire your own event with SuperFunnel's JavaScript API and forward it to LinkedIn:

window.sf.reportEvent("cta-click");
window.lintrk('track', { conversion_id: 12345 });

See Online Event Tracking for the full event API, including the sf:step-change hook.

Troubleshooting

• Tag not detected — refresh the page; confirm the tag is enabled in Custom Code and set to Header. The status in Campaign Manager can take up to 24 hours to turn Active.
• lintrk is not defined — a tag tried to fire a conversion before the base tag loaded. Make sure the base tag is installed globally and in the header.
• Conversions overcounted — the tag is installed in more than one place, so every conversion fires twice. Keep a single source. See Debugging Events.
• Conversion fires on the wrong step — superfunnel-form-submission fires at the final step. If your real conversion happens earlier, fire lintrk at that point instead, see Online Event Tracking.

What's next