How to Set Smart Traffic Rules for Dynamic Page Variants

You can route traffic based on devices, keywords, campaigns, locations, and more.

This is useful for:
• Personalization
• Geo-based routing
• Device-specific experiences
• Campaign and keyword matching
• Advanced traffic control

Step 1: Open Your Dynamic Page

Go to Dynamic Pages from the left sidebar
Click the Dynamic Page you want to configure

This opens the page overview.

Step 2: Open the Variants Section

Inside the Dynamic Page:

Scroll to the Variants section
Locate the variant you want to control
Click Set Rules under the Smart Traffic column

The Smart Traffic Rules Configuration modal will open.

Step 3: Configure Smart Traffic Rules

You can define multiple conditions to determine when this variant is shown.

Available rule types include:

Keywords

Show this variant only for specific search keywords.

Devices

Choose which devices should see this variant:
• All Devices
• Mobile
• Tablet
• Desktop

Target traffic from specific ads.

Ad Groups

Match traffic from specific ad groups.

Campaigns

Route visitors coming from selected campaigns.

Countries

Target visitors from specific countries.

Regions / States

Target users at a regional or state level.

Cities

Target visitors from specific cities.

All rules are combined using AND logic , meaning all selected conditions must match.

Step 4: Save the Rules

Review your rule configuration
Click Update

The rules will be applied immediately to this variant.

How Smart Traffic Routing Works

When a visitor lands on a Dynamic Page, Superfunnel checks the Smart Traffic rules of each variant and decides which version to show.

The routing logic works in this order:

1) If a Variant Matches the Rules → Show That Variant

If a visitor matches the rules of a variant, they will be routed to that variant.

Example:
• Visitor is on Mobile
• Variant A targets Mobile devices
→ Visitor sees Variant A

2) If No Variant Matches → Use the Default Variant

If no rules match, Superfunnel will route traffic to a default variant.

The default variant is simply a variant without any Smart Traffic rules.

Best practice:
Always keep one variant without rules to act as the fallback experience.

This ensures every visitor sees a controlled version of the page.

3) If No Variant Matches AND No Default Exists → Random Variant

If:
• No variant rules match
AND
• There is no variant without rules

Superfunnel will automatically send the visitor to a random variant.

This prevents traffic from being lost but is not recommended for production funnels.

Recommended Setup

For best results:

• Create targeted variants with Smart Traffic rules
• Keep one “default” variant without rules
• Use the rule-based variants for personalization and testing

This guarantees predictable traffic routing and consistent user experience