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Create A Quiz Funnel

Quiz Funnels allow you to qualify visitors, personalize experiences, and capture leads through multi-step interactive flows. You can collect information step-by-step, branch users based on answers, and redirect qualified leads to the right destination.

What You Can Do With Quiz Funnels

With Quiz Funnels, you can:

• Collect lead data in multiple steps
• Create branching logic based on answers
• Add custom HTML steps
• Redirect users to any URL

Step 1: Open Quiz Funnels

  1. Log in to your Superfunnel dashboard

  2. From the left sidebar, click Quiz Funnels

  3. Click + New Quiz Funnel

This opens the AI builder where you can describe the funnel you want to create.

Step 2: Describe the Funnel

In the chat input, describe the funnel you want to build.

Example:

I want to create a quiz funnel that collects:
• First name + last name
• Company name
• Company size
• Monthly traffic
• Social proof screen
• Phone number

Superfunnel will automatically generate the full stepper and funnel structure.

Step 3: Review the Generated Steps

After generation, your funnel will appear as a stepper flow.

Typical steps may include:
• Name collection
• Company details
• Traffic qualification
• Social proof screens
• Phone number capture

You can edit any step at any time.

Step 4: Add a Final Step (Optional)

You can control what happens after a user completes the quiz by adding a Final Step.

This step is optional and gives you two choices:

Option A: Redirect to a URL

Send users to another page after the quiz is completed.

To add a redirect:

  1. Click Add Step

  2. Choose Final Step → Redirect

  3. Click the Edit icon

  4. Enter the Redirect URL

The user will be automatically redirected after finishing the quiz.

Common uses:
• Send leads to your main website
• Redirect to a booking or calendar page
• Send qualified users into a sales funnel

Option B: Final Step (HTML)

Instead of redirecting users, you can keep them on the same page and fully control the final experience using custom HTML.

To create an HTML final step:

  1. Click Add Step

  2. Choose Final Step → HTML

  3. Click the Edit icon

  4. Add your custom HTML in the editor

This allows you to:
• Show a custom thank-you page
• Embed booking widgets (Calendly, etc.)
• Display personalized results
• Build fully custom post-quiz experiences

Step 5: Edit Steps (Optional)

You can edit any step in the funnel at any time.

Click the Edit icon on a step to:
• Change the content or fields
• Adjust the design
• Modify labels and questions
• Update the final step behavior

This step is optional and only needed if you want to customize the generated funnel.

Step 6: Add Branching Logic (Optional)

Branching logic lets you send users to different steps based on their answers.

This is only needed if you want to create conditional flows.

To add logic:

  1. Click the Logic icon on a step

  2. Click Add Logic

  3. Choose the field and condition

  4. Select where the user should go next

Example:
If Monthly Traffic = Under 10,000 visits → Redirect to homepage
All other users → Continue to next step

Branching is commonly used to:
• Qualify leads
• Filter low-intent users
• Personalize user journeys

Step 7: Publish Your Quiz Funnel

When your funnel is ready:

  1. Click Publish in the top-right corner

  2. Click Publish again in the confirmation panel

Your quiz funnel is now live.

What Happens After Publishing

Once published, your quiz funnel can:

• Be added to your landing pages

• Capture leads in real time
• Send data to integrations (like Zapier)
• Track step completion and conversions
• Route users based on their answers
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